I’ve spent 20 years working with words, so I’ll cherry-pick just the right ones to communicate your message.
What are you looking for?
Do you need to work out what’s unique about your product or service? I can help you define what is distinctive and inspiring about your brand or service so that customers make a conscious choice to pick you.
Do you need to turn tentative followers into loyal supporters? I’ll use my solid fundraising experience to hone your call to action to make donors dig deep and confirm their belief in your vision.
Like a lot of my clients, English is your second language and even though your command of the language is A star, you’d like someone to sense check and finesse your phrases or rewrite your initial draft so that it’s well structured and flows perfectly.
Or do you need an extra team member when it’s rush hour in the office or staff have gone on holiday (how dare they!). I’ll deliver your brief on time and budget, and with bells on.
Whatever the reason you need a copywriter, my approach is to understand your audience and what makes them tick. Then what you hope to achieve through your piece of work, whatever media you’re using.
Before we make a start, I’ll probably ask these types of questions:
What’s the deadline or budget?
What’s the main message and call to action?
Do you have any tone of voice or brand guidelines?
Do you have any audience research?
Who’s the competition?
Are you my main point of contact throughout the project?
Have you seen my rates and terms?
Give me a steer by filling in my project brief here.
And whenever you’re ready, get in touch. My pen is poised for action!
“An extremely creative, helpful and conscientious copywriter who quickly understood the brief and delivered words that got under the hood of the services we provide. ”
“Brilliant experience working with Jo - she understood and responded quickly to the brief, producing high-quality work in a short space of time, especially over Christmas! ”
“She was quick to interpret what was needed and able to produce accurate copy well within deadline. The work involved creating content for an extensive international brochure sourced from text that was often in broken English and sometimes over technical for the readership.”